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Why You Need to Understand Trademark Laws

Every single business decision you make triggers and impacts trademark laws.

Think about all the places you are using your name in your business. Every single instance is impacting trademark law. The reason for this extreme level of impact is that the purpose of a trademark is to identify and distinguish the source of goods and services for consumers, so that when they are shopping in the marketplace - they can easily see a brand and know whether they'd like to purchase. 

Massive benefits of understanding WHY you need to pay attention to trademark laws

When you know WHY you need to pay attention to trademark laws as you are busy building a business around a name/brand, then you are able to protect ALL the:

  • Money and time you've spent on branding,
  • Money and time you've spent on your landing pages,
  • Money and time spent on design and layout of email sequences,
  • Money and time you've spent on your social media accounts,
  • Money and time you've spent on your website,
  • Money and...
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It's NOT about balance at all.

The personal and professional lives of small business owners are oftentimes so intertwined that it's hard to set boundaries and find balance. I'd like to offer a few thoughts on how you can work to find a work/life balance.

First off there's no point in using the word "balance."

It's totally misleading to small business owners. Just hearing the word balance makes me think of a balance beam (I could totally fall off of) or scales of justice (someone is going to lose), or a teeter-totter (who doesn't love the teeter-totter?)

So as a small business owner I take the teeter-totter approach because afterall it's a piece of play equipment and I think showcases what modern-day balancing is truly about: up and down, equally weighted on each side, and you don't stay on it all day and night.

Now I didn't arrive at my "balance theory" overnight, hardly, it's been five years of struggling, thinking, revising, and reinventing what it means to me to live a life that I love and run a small...

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Are you legally covered for what you did?

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Are you ready to move your business forward? Do you have an income goal you've set for yourself this year? Or perhaps a connection you'd like to make? A product you'd like to release?

Well then you need systems and you definitely need to know where legal coverage comes into play - otherwise, you'll find yourself and your business stalled and unable to move forward, or worse run into an issue that forces you to take a few steps back.

Click here to access the worksheet. 


 

 

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