The Pay-to-Play Fire β€” What Happens When Sponsorship Money Goes Wrong

business fire drills podcast youtube
Business Fire Drills thumbnail reading 'PAY TO PLAY' in bold white-to-fire-gradient letters, with Tamsen Horton smiling in the foreground, an ornate gated VIP entrance glowing with fire in the background, and stacks of cash in front of the gate.

A sponsorship deal is blowing up online, and it's completely predictable.

In this episode, attorney Tamsen Horton runs two fire drills in one — the buyer's side and the seller's side of any pay-to-play transaction (a sponsorship, a speaking slot, a seat at the table) — and what happens when a private complaint turns public.

In this episode:

  • Drill 4: Before a High-Ticket Client Agreement Goes Sideways (the buyer's side)
  • Drill 25: Before Overpromising Damages Credibility (the seller's side)
  • Drill 22: Before a Client Complaint Goes Public
  • The DRILL method applied to all three

Watch on YouTube:

Listen to the Business Fire Drills Podcast

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