The Pay-to-Play Fire β What Happens When Sponsorship Money Goes Wrong
A sponsorship deal is blowing up online, and it's completely predictable.
In this episode, attorney Tamsen Horton runs two fire drills in one — the buyer's side and the seller's side of any pay-to-play transaction (a sponsorship, a speaking slot, a seat at the table) — and what happens when a private complaint turns public.
In this episode:
- Drill 4: Before a High-Ticket Client Agreement Goes Sideways (the buyer's side)
- Drill 25: Before Overpromising Damages Credibility (the seller's side)
- Drill 22: Before a Client Complaint Goes Public
- The DRILL method applied to all three
Watch on YouTube:
Listen to the Business Fire Drills Podcast
Want the full drill kit? Business moments are predictable — panic is optional. See Business Fire Drills →
Every business decision is impacted by legal β and we want those impacts to be positive.
If youβre building, creating, or using AI in your business, get my latest briefings directly in your inbox.
Iβll help you stay clear, compliant, and calm.Β
I send thoughtful updates β never spam. You can unsubscribe anytime. Emails are for education, not individual legal advice, and help you stay clear on the business impacts of law and your choices.