North Pole
Cold traffic. Someone encounters you for the first time β a video, a post, an episode. They don't know you yet.
Infrastructure is my obsession.
NP2NYCβ’ Is Your Sales Infrastructure.
What supports, strengthens, sustains, and simplifies your business β until it's entirely possible, and entirely understandable.
Sales Infrastructure β You Are Here
A quick note before the airplanes show up
I'm Known for My Metaphors. Here's Why.
If I can't explain something the way I'd explain it to a 10-year-old, I don't understand it well enough myself yet. A good metaphor makes a complicated idea click β and once it clicks, you don't forget it.
So on this page, your business is an airport. Every offer is a runway. One plane, flying one straight line, from
the North Pole to New York City - NP2NYCβ’.
Stick with that picture, and the whole sales process makes sense β
and stays that way.
Lead Magnet
Stranger becomes a contact. They hand over a name, an email β real information, in exchange for something real.
Intro Offer
The first time they hand over a credit card. The dollar amount doesn't define it β the decision does.
New York City
The second purchase from that same buyer. A membership, a course, a mastermind β an active buying relationship.
The framework underneath the diagnostic
Your Business Is an Airport.
Every Offer Is a Runway.
One plane, one runway, one straight line β from someone who's never heard of you, to someone who buys from you again.
NP2NYC Straight Line Sales
Find Out Where You Are on Your Runway
7 questions. Your phase identified. 8 episodes curated for where you actually are β not where you think you are. Enter your email to start.
7 questions
Answers whatβs actually true in your business right now β not what youβre planning.
Your phase identified
Completing. Promoting. Converting. Implementing. Phase-corrected if your answers conflict.
8 episodes, curated for you
Not a generic starter list. Episodes selected based on your specific answers.
Free β takes 3 minutes
Take the diagnostic. Get your playlist.
What's actually included
A Sales Process 10-Year-Olds Get.
and one you can run in the time and capacity you have to give
All 46 Episodes, Live
The four phases, lead magnet strategy, conversion math, promoting without burning out, recurring payment design, and what to do when your runway isn't working.
A Companion Guide for Every Cluster
Framework maps, action task checklists, and AI prompts pre-loaded with NP2NYC context β so you're not starting from a blank page.
Your Sales Infrastructure
Not one launch strategy. The structure that supports, sustains, and smooths out selling β built to hold up over years, not one campaign.
One subscription
Your Sales Infrastructure, Built In.
NP2NYC Straight Line Sales
$333
3 months
Top features
- All 46 episodes, live now + all future episodes and seasons
- A companion guide for every episode cluster
- Framework maps, action checklists, and AI prompts
- Billed once
One Runway. One Straight Line.
All the Way to New York City.
Find out which phase you're actually in, then hear exactly what to do about it.