Question 1 of 70%

Question 1 of 7

Where are you on your runway right now?

Pick the one that's most true today.

I'm still building — my lead magnet or intro offer isn't live yet

Everything is built and I'm showing up at my North Pole consistently

I have a list growing but people aren't buying

People are buying and I want to grow faster or scale

Question 2 of 7

What's the status of your lead magnet?

The lead magnet is the free thing someone opts in to receive — the cheesecake sample before they buy the cheesecake.

I don't have one yet

I have one but I'm not confident it connects to my intro offer

I have one, it's live, and people are opting in

I have one, it's live, and people who opt in are buying

Question 3 of 7

How consistently have you been showing up at your North Pole?

Your North Pole is the public platform where cold traffic finds you first — podcast, YouTube, social, writing. Consistently means on a schedule, not in bursts.

I haven't started yet or I'm in the very early stages

I show up in bursts — active for a while, then quiet

I've been consistent for about 30 to 60 days

I've been consistent for 90 days or more

Question 4 of 7

What's happening with your email list right now?

I don't have a list set up yet

I have a list but it's not really growing

My list is growing — new people are opting in regularly

My list is growing and some of those people are buying

Question 5 of 7

Where is your intro offer right now?

Your intro offer is the first paid thing someone buys — it sits right of the price line on your runway.

I don't have one yet or it's still being built

It exists but I'm not sure it's priced or positioned correctly

It's live and I talk about it, but people aren't buying

It's live and people are buying from it

Question 6 of 7

Have you committed to running your current runway for 180 days?

The 180K Metrics: commit to running the same runway for 180 days or $180,000 in revenue — whichever comes first — before making any runway-level changes.

I don't have a committed runway yet

I've committed but I'm under 90 days in

I'm past 90 days and still working on consistent conversion

I'm past 90 days and seeing consistent revenue from this runway

Question 7 of 7

What's most in your way right now?

Be honest. The playlist only works if the answer is true.

I don't know what to build first — I'm in setup or overwhelmed by the structure

I know what I'm supposed to do but I'm not showing up consistently

I'm showing up but I'm not seeing sales come through

I'm making sales and I want to grow faster or add a second runway

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