Why Your Business Needs a Flight Plan
You wouldn’t board a plane without a destination, a flight path, and safety checks. So why run your business without the same kind of plan?
Most entrepreneurs build their business by reacting to whatever comes their way—piecing things together as they go.
- A course here because someone recommended it.
- A funnel there because it seemed like the thing to do.
- A contract they found online, downloaded quickly, and never actually read through.
And for a while, this reactive approach seems to work just fine… until suddenly, it doesn't anymore.
That's where The FLIGHT Plan comes in. It's not just a newsletter—it's your weekly dispatch, your strategic guide, and your trusted resource for building a business that's thoughtfully structured, legally protected, and intentionally designed to take you exactly where you want to go.
FLIGHT stands for:
- Focused Legal – because protection isn’t optional
- Infrastructure – strong systems that won’t collapse under growth
- Growth – intentional, profitable, sustainable
- Harmony – so your business supports your life, not steals from it
- Tech – automation and integration that simplify instead of overwhelm
If you've ever found yourself thinking, "I didn't sign up to be a full-time operator," then this newsletter is specifically designed for you. We're here to help you make business decisions that you can truly trust and feel confident about—all without burning out from exhaustion, breaking the systems you've worked so hard to build, or constantly second-guessing whether your contracts are actually protecting you the way they should.
Just last week, during our PBK BIZLEBOX member call, I walked a group of business owners through an influencer brand contract. The influencer had received a cobbled-together agreement that left them exposed on multiple legal fronts. After we tightened the clauses and added protective provisions, the influencer was ready to send back their revisions. This was a legitimate professional move—responding strategically instead of simply reacting to what landed in their inbox.
This wasn’t theory. It was a live markup of a real influencer-brand deal that revealed just how risky it is to sign "standard" contracts without edits. Whether you're a content creator, coach, or consultant, the same lessons apply. Contracts are living tools to protect you, not static documents to be feared. Let me unpack the key points for you:
✅ Four Corners Rule
If it’s not in the contract, it doesn't count. Anything mentioned verbally or "separately provided" (like content guidelines) needs to be clearly attached to the agreement (e.g., Addendum A). Otherwise, you have no legal grounds to enforce it.
✅ Subjective Words Create Legal Landmines
Phrases like "the best program in 2026" can violate FTC guidelines if they are required language in a contract. Opinions must be freely expressed, not contractually mandated.
✅ Define the Terms or Invite Conflict
Who does the revisions? What's the timeline? What counts as a revision? If these aren't spelled out, you’re setting yourself up for confusion, scope creep, or payment delays.
✅ Two-Way Clauses Matter
Non-disparagement and confidentiality should always go both ways. You shouldn't be held to higher standards than the company.
