Who am I, and why do I help entrepreneurs build businesses they can count on?
Hi, I’m Tamsen Horton — a US, Michigan-licensed attorney, $1M+ Kajabi Hero, and longtime online business owner who believes every business decision is impacted by legal, and we want those impacts to be positive.
I started my first digital business in 2011 because I wanted what many entrepreneurs want: time freedom, financial stability, and the ability to raise my kids while doing work I love. The law was my background, but business became my classroom.
Who is this for?
You’re probably exploring Kajabi, starting a side hustle, or turning something you love into a serious source of income. You value protecting what you’re creating. You might not understand every legal term, but you know that skipping legal steps usually costs more later. You’re proactive, ready to learn, and you want a business that lasts.
What makes my approach different from other Kajabi experts or attorneys?
Most people teach business in reverse: they start with flashy funnels or quick-win sales tactics.
I start with foundation — the legal structure that keeps everything stable.
Then we layer in the tech — using Kajabi and automation to make the foundation work for you.
Only then do we focus on the business goals — the results you actually want in your life and finances.
That’s why my core method is simple:
Lead with Legal → Implement with Tech → Achieve the Business Goals.
How did I end up blending law, tech, and business?
When my oldest son, Kip, was born in 2011, I thought I’d work for the Internal Revenue Service using my law degree and Masters in Taxation.
Then I held him and knew I wanted to be home — and I had no idea how.
So I built it from scratch: websites, email lists, digital offers, and countless late-night YouTube searches.
I bought too many programs that overpromised and underdelivered. Each disappointment taught me what to never do to my own clients.
By combining my legal training with real-world business experience, I created a way to protect and grow an online business without losing your sanity — or your weekends.
Why does “leading with legal” matter so much?
Because your time, money, and creativity deserve protection.
Legal isn’t red tape — it’s the structure that keeps your hard work from collapsing.
It’s the difference between owning your content and having it taken down, between being paid on time and chasing invoices, between sleeping well and wondering what you missed.
How do law and AI fit together in what I teach?
AI is changing business faster than most realize, and every new tool brings new legal implications.
From privacy policies to intellectual property, I translate the legal side of AI into plain English so you can innovate safely and confidently.
If you’re using AI inside Kajabi, building automations, or creating digital content, I help you understand where the opportunities are — and where the legal boundaries begin.
What results can you expect when you work with me or join my community?
Clarity. Calm. Completion.
You’ll know what to do, why it matters, and how to do it inside the tools you already use.
You’ll have contracts, systems, and strategies that work together — bolted tight so your business runs smoothly.
Most of all, you’ll have confidence that you’re protected and positioned for long-term success.
What is PBK Bizlebox, Boltaìa, and NP2NYC — and how do they fit together?
They’re all part of the same flight plan.
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Boltaìa bolts together your legal, tech, and automation systems.
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NP2NYC gives you the straight-line sales and business structure to reach your goals.
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PBK Bizlebox is the community where you stay connected, get support, and keep growing.
Each piece exists to keep you flying steady — not scrambling on the runway.
What’s it like working with me?
Like talking to a lawyer who speaks human.
I’ll tell you the truth, translate the legal jargon, and help you make decisions that fit your real life — not someone else’s highlight reel.
I know what it’s like to juggle clients, hockey schedules, and content deadlines. I built my business to create freedom, not fill every minute. And that’s what I want for you.
What should you do next?
If you want to protect what you’re building and grow with confidence:
- Join The Flight Plan — my weekly email briefing on law, AI, and online business.
- Subscribe on YouTube — where I share visual breakdowns of real legal-tech situations inside Kajabi.
Your business deserves a strong foundation and a smooth flight path. Let’s build both — together.
