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So many of you are using business cards and there are really smart ways that you can remove unused traditional elements and replace them with stronger read magnet elements.
Your business card is a read magnet - did you know that? Are you treating it like one?
As a read magnet, it is exactly like a blog post, a vlog, a YouTube playlist, or a quiz. So you must keep in mind as you are designing it what is your NP2NYC journey? Everything comes back to your NP2NYC journey.
Your business card most often lands in the hands of cold traffic and it needs to provoke action to move that person to the next step - your lead magnet: opting into your pipeline, scheduling a call, taking a quiz, or whatever you have set up as the next step in moving forward with you and your business.
Is your business card provoking action?
Whatever your lead magnet is, your business card (the read magnet - the North Pole and cold traffic) needs to provoke that action. That is really important. Ot,herwise you're...
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