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Consequences of Trademark Infringement

Hello and welcome!

It's Tamsen Horton from PBK the gathering place for preneurs worldwide. Those of us unlocking our superpowers and living our vacationing life using Kajabi. Lives and businesses we don't need to escape from. Giving us health, wealth, and family freedom.

And this is your PBK power-up for Sunday, June 2, 2019. 

What's the #1 action you take before building or creating on Kajabi?

For me, it always starts at the very beginning and that is with what am I going to call this? What brand is it going to live under? Do I have the domain? And all of those questions share one thing in common - trademark laws.

So I thought it appropriate to kick off a whole week devoted to helping you secure what you're building and creating with Kajabi - let's talk branding and trademarks.

What really happens if you commit trademark infringement?

Best case - you rip out every single instance of the brand you infringed on and start over. All that time, money, and energy down the drain but...

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Can You Trademark Your Name?

Hello and welcome!

It's Tamsen Horton from PBK the gathering place for preneurs worldwide. Those of us unlocking our superpowers and living our vacationing life using Kajabi. Lives and businesses we don't need to escape from. Giving us health, wealth, and family freedom.

And this is your PBK power-up for Saturday, June 1, 2019. 

What's the #1 action you take before building or creating on Kajabi?

For me, it always starts at the very beginning and that is with what am I going to call this? What brand is it going to live under? Do I have the domain? And all of those questions share one thing in common - trademark laws.

This week we've devoted to S4 Branding: How to Brand Like a Lawyer and today we're tackling a question that pops up often with online business owners.

Can you trademark your name?

Lots of people do it.

Can you?

Yes and no.

The fact is, you can only trademark a name if you use it in your business. And you’ll have to show that people are likely to think of you...

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When to Share Your Trademark with the World

Hello and welcome!

It's Tamsen Horton from PBK the gathering place for preneurs worldwide. Those of us unlocking our superpowers and living our vacationing life using Kajabi. Lives and businesses we don't need to escape from. Giving us health, wealth, and family freedom.

And this is your PBK power-up for Friday, May 31, 2019. 

What's the #1 action you take before building or creating on Kajabi?

For me, it always starts at the very beginning and that is with what am I going to call this? What brand is it going to live under? Do I have the domain? And all of those questions share one thing in common - trademark laws.

So I thought it appropriate to kick off a whole week devoted to helping you secure what you're building and creating with Kajabi - let's talk branding and trademarks and specifically S4 Branding: How to Brand Like a Lawyer. Quick recap before we dive into #4 - silence, search, secure, and share.

Today we're diving into SHARE and specifically When is it safe to SHARE...

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How to know when to SECURE your name.

Hello and welcome!

It's Tamsen Horton from PBK the gathering place for preneurs worldwide. Those of us unlocking our superpowers and living our vacationing life using Kajabi. Lives and businesses we don't need to escape from. Giving us health, wealth, and family freedom.

And this is your pbk flash briefing for Thursday, May 30, 2019.

What's the #1 action you take before building or creating on Kajabi?

For me, it always starts at the very beginning and that is with what am I going to call this product or course? What brand is it going to live under? Do I have the domain? And all of those questions share one thing in common - trademark laws.

So my answer kicked off this whole week devoted to helping you protect what you're building and creating with Kajabi - let's talk branding and trademarks and specifically S4 Branding: How to Brand Like a Lawyer. There are 4 simple parts: silence, search, secure, and share.

Today we dive into #3 SECURE.

What do I mean by SECURE?

  • has to do with...
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Why You Need to Understand Trademark Laws

Every single business decision you make triggers and impacts trademark laws.

Think about all the places you are using your name in your business. Every single instance is impacting trademark law. The reason for this extreme level of impact is that the purpose of a trademark is to identify and distinguish the source of goods and services for consumers, so that when they are shopping in the marketplace - they can easily see a brand and know whether they'd like to purchase. 

Massive benefits of understanding WHY you need to pay attention to trademark laws

When you know WHY you need to pay attention to trademark laws as you are busy building a business around a name/brand, then you are able to protect ALL the:

  • Money and time you've spent on branding,
  • Money and time you've spent on your landing pages,
  • Money and time spent on design and layout of email sequences,
  • Money and time you've spent on your social media accounts,
  • Money and time you've spent on your website,
  • Money and...
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