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Think about all the places you are using your name in your business. Every single instance is impacting trademark law. The reason for this extreme level of impact is that the purpose of a trademark is to identify and distinguish the source of goods and services for consumers, so that when they are shopping in the marketplace - they can easily see a brand and know whether they'd like to purchase.
When you know WHY you need to pay attention to trademark laws as you are busy building a business around a name/brand, then you are able to protect ALL the:
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