Why Your Business Needs Two Teams: Team Tech and Team Humans
(A Q&A Guide to Building a Business Crew That Actually Works)
Q: Why do entrepreneurs need to think of their business as having two teams—Team Tech and Team Humans?
Every business, whether online or offline, runs on people and processes. The only shift in the digital world is that many of your “people” are tools. Treating tech as something separate from your team is what creates fragmentation, lost time, broken systems, and decision fatigue.
When you view every tool as an employee—with a purpose, a job description, and an evaluation process—you immediately bring stability to your operations. That’s the same clarity we use with human hires and the same clarity your business deserves across the board.
Q: How does this relate to traditional hiring principles that entrepreneurs already understand?
When you hire a human, you don’t walk into a crowded room and say, “You look interesting—want a job?”
You think intentionally. You define the role. You consider skills. You evaluate experience. You assess cultural fit.
Team Tech should follow the same process.
Tools aren’t toys. They’re employees. And if you wouldn’t hire a random human to sit in your business and access your data with no job description or oversight, you shouldn’t do that with software either.
Q: Why do so many entrepreneurs treat tech differently from human hires?
Because tech is marketed as quick, easy, and magical.
Click a button and your business grows. Add another app and everything gets simpler.
But in real life, the opposite happens:
More tools = more fragmentation.
More fragmentation = more turbulence.
More turbulence = lost time, lost money, and lost confidence.
The truth is simple: digital businesses still require structure. Tools still require onboarding. And your business still requires intentional design.
When you stop treating tech as a shortcut and start treating it as a team member, you gain back stability and control.
📝 Read More: Why Piecing Together Tools Costs You More Than Kajabi
Q: What happens when tech is added without a hiring process?
You get the digital version of the junk drawer—random items, no order, no memory of why you kept them, and absolute chaos when you need something.
Operationally, it looks like:
– Automations that fire when they shouldn’t.
– Tags that linger for years and break funnels.
– Pages no one remembers exist.
– Tools with overlapping functions.
– Subscriptions you don’t even use.
This isn’t user-error. It’s missing infrastructure.
Just as humans need onboarding, training, and documentation, Team Tech needs a structure—a flight plan—so every role connects and every system supports your goals without turbulence.
Q: Why is Kajabi such an important hire on Team Tech?
Kajabi consolidates half your crew into one employee.
Instead of hiring six tools and trying to get them to cooperate, Kajabi handles:
– Websites
– Offers
– Payments
– Automations
– Courses
– Communities
– Podcasts
– Pages
That consolidation alone removes massive fragmentation from your business.
Kajabi is the equivalent of hiring a highly skilled operations manager who keeps your digital airspace clearer, cleaner, and more stable.
For many entrepreneurs, Kajabi is the first truly strategic hire on Team Tech—because it reduces complexity while increasing capability.
📝 Read More: Why Piecing Together Tools Costs You More Than Kajabi
Q: If Kajabi is a key hire, why do I still need digital infrastructure?
Because even the best employee needs a job description, a reporting structure, and a system for tracking their work.
Digital infrastructure is your “internal org chart” for Team Tech.
It answers:
– What tools exist?
– What role does each tool serve?
– What pages, automations, funnels, and data flows depend on it?
– What breaks if you remove it?
– Who or what connects to it downstream?
Without infrastructure, even Kajabi can become a mess—because the human operator lacks visibility into the system they’re running.
With infrastructure, your business becomes searchable, trackable, and maintainable.
It’s the difference between flying with a control tower versus flying blind.
Q: What questions should I ask before hiring a new tech tool?
Here are the same questions you’d ask before hiring a human—translated for Team Tech:
– What problem does this hire solve?
– What job does this role perform?
– What skills does the tool need?
– What systems will this tool interact with?
– What data will it collect, store, or move?
– How long will onboarding take?
– What does success look like for this hire?
– What is the cost of hiring vs. not hiring?
– What is the offboarding plan if it fails the probation period?
These questions bring your decision-making back to a place you already excel: human judgment.
When applied to tech, they create stability instead of fragmentation.
Q: Why do entrepreneurs bounce from tool to tool without evaluating performance?
Because tech doesn’t feel like a hire.
It feels like a purchase.
But purchases don’t create operational stability—employees do.
When you treat tools like employees, you unlock a mindset shift:
You evaluate tools based on performance, not promises.
You stop switching tools to solve problems that are actually infrastructure issues.
You stop blaming yourself for “not using the tool right.”
You start hiring to fit the business—not your frustration.
This shift alone saves time, money, and emotional bandwidth.
Q: What is the cost of ignoring Team Tech as a structured team?
The cost is measurable—literally.
Fragmentation costs time.
Fragmentation costs money.
Fragmentation costs trust in your own systems.
This is why I built the Fragmented Tech Cost Calculator.
Once you see the numbers—your numbers—the turbulence becomes real. And solvable.
The calculator shows exactly how much you gain back by making strategic hires instead of accidental purchases.
🧮 Run the Time-Cost Calculators
Q: How do Team Humans and Team Tech work together?
Think of your business like an airline:
Team Humans are your pilots, attendants, and ground crew.
Team Tech is your aircraft, engines, navigation systems, and automations.
Neither team can fly without the other.
When you build both teams intentionally—using job descriptions, onboarding processes, evaluation periods, and infrastructure—you stop living in reaction mode.
Your business becomes reliable.
Your workload becomes lighter.
Your decisions become easier.
And your business gains the altitude it’s been missing.
Q: Where should entrepreneurs begin if they want to set up Team Tech and Team Humans correctly?
Start with structure.
Start with visibility.
Start with the digital infrastructure that lets you track every employee, every connection, and every job they perform.
Then hire Kajabi as your key operations employee.
From there, every other hire—human or tech—plugs into a clean system that can support long-term growth with less turbulence and more clarity.
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