Kajabi Tutorial: Using Kajabi for a Virtual Summit, part 3

intellectual property legal basics np2nyc

Step 1: Determine your NP2NYC

You must know the role that your virtual summit serves in your NP2NYC, which is your business model and sales structure.

Step 2: Understand the key legal issues triggered by the virtual summit.

Every business decision has a legal impact and you want them to be positive.
Legal triggers as part of the decision to host a virtual summit.

Step 3: Decide your timeline.

An event is driven by dates and you need to have your timeline nailed down to build out anything in Kajabi and also scheduling your speakers.
Once you have the timeline done, then compare it to your personal schedule to make sure you're not scheduling right in the middle of vacations, exams, sports finals, etc. - no need to add stress to the situation unnecessarily.

Step 4: Know your skill level.

If you are a beginner, be a beginner and don't try to do advanced moves simply because one of the advanced virtual summit gurus wrote a blog post on it.
For example, make 1 landing page instead of testing 5.
You'll gain experience and wisdom as you execute and trying to do too much too soon is simply a recipe for stress and defeat.

Step 5: Build the summit in Kajabi.

Now you have the key parts that you need to start building.
At the most basic level, you'll need:
- OPTIN FORM LM for the lead magnet = virtual summit sign-up
- OPTIN LM PAGE = the standalone page that your OPTIN FORM LM lives on.
- THANK YOU LM PAGE = the standalone page that displays immediately after the subscriber signs up for the virtual summit.
- INTRO OFFER SALES PAGE = the sales page that you'll use to sell replays and access to the replays of the content.
- INTRO OFFER THANK YOU PAGE = the page that displays after the INTRO OFFER is purchased.
- INTRO OFFER = the offer checkout page where a person can buy the offer you are selling.
- EVENT = the virtual summit event that allows you to send emails at specific time intervals that are determined by the timeline of your event.
- PRODUCT = if you are following the FPS (Free Product Strategy) then the content from your summit is held inside the product and you can also sell access to this content.
- EMAIL BROADCAST(s) = the scheduled email communications that you'll send, most likely as the daily reminders with links and information about the day's events to the summit participants/subscribers.