Think about all the places you are using your name in your business. Every single instance is impacting trademark law. The reason for this extreme level of impact is that the purpose of a trademark is to identify and distinguish the source of goods and services for consumers, so that when they are shopping in the marketplace - they can easily see a brand and know whether they'd like to purchase.
When you know WHY you need to pay attention to trademark laws as you are busy building a business around a name/brand, then you are able to protect ALL the:
As you invest money and time to build a business around a brand, each decision becomes based on what the name of the business is, and that is why every business decision you make impacts trademark law.
Let's say you ignore what I'm saying and keep moving forward every day, hour by hour, building your business around the name/brand that you think is awesome.
And it turns out that you've either exactly copied someone else, or your name is so darn close that it's likely to confuse people when they are shopping in the marketplace.
Well then in addition to losing all the time and money that I shared with you above, you may also have to:
Find out whether the name/brand you are building your business around is going to cause you trouble going forward because you're unknowingly committing trademark infringement. You do this by:
Now you need to know whether you need to trademark the name/brand that you're building your business around. You do this by:
If you do need to trademark your name, then click here to learn HOW to go about trademarking the name/brand that you are building your business around.
If you haven't already added my FREE Trademark 101 class to your library of resources, then click here and learn:
Simplify business, legal, and Kajabi - that's what happens when I'm around.
Ready to be on the beach without your laptop because your work is done? Ready to really only work that couple of hours a day? Good because around here we simplify while we protect what matters most. Love to have you join in.