Kajabi Tutorial, Whiteboard: Evergreen Course Groups v. Individuals
Kajabi Whiteboard Discussion
All right. So we're gonna talk about Evergreen because evergreen is one of those words that needs a little bit more definition than just Hey, I'm doing an evergreen lunch. So the question was for an evergreen model with weekly dripped content. This KAJABIAN is having a hard time wrapping their head around how the drip schedule would work. Folks would be entering the offer or the course at different times, so the start date plus x amount of days wouldn't work. Now, this is why you want to define your evergreen model for dripping out your content.
Now we're first going to do it on the whiteboard, and then I'm gonna show you inside. Kajabi what it looks like. So let's start with our little people. So here you have people that are buying your course and they're purchasing at different times. So you have your offer, which you make that has your pricing information, everything on there. But you want if you want, and we're going to show two different versions of this if you want everyone to start at the same time so that they drip at the same time,
Let's make that 03/01 for our date. Now, when this date hits on the calendar, so calendar hits 03/01 Now we want them to access the content.
We want the drip to take over, so drip starts and those will drip out on categories. So we're gonna do drip,
And we're going to do days. You have total control of this. We're gonna use nice, easy numbers,
though, for the purposes of this. So let's say Category one drips out right away, okay? We would make that published meaning as soon as the product access date hits from the show You where that isn't just a second.
That is viewable right away. So that get set as published now category will make this category two make that category one.
We want this to drip out the next day, so that would rip out at one. Then Category three might drip out seven days later on day eight.
Okay, so this you would set all your content so that it's dripping. Now, here on the offer check out page.
This is where you use the product access date. There's a checkbox. I'm gonna show you exactly where it is,
but that's what you use to keep everyone going at the same time. Now let's contrast that with people individually.
So this person buys and let's say they buy in November. They buy the same offer, but there's not the same time.
Okay, this is where you're going to run into more people calling this an Evergreen course, meaning there's no start and stop.
People are going through it at the same time, so not at the same time. So when they buy,
they will start. So buy you start at that time. So here the drip. Okay. In the days,
same thing. So category one is set is zero, meaning we want them to get it right away.
So that is actually a published category then two drips on day one in Category three drips out on day eight.
So this person buys in November. Well, this person buys in December. They're going to do this same exact offer here again.
They're not going at the same time. So when they buy, they start. So this person is going through here with December dates.
Now someone else buys, and this can all be happening on different days. Obviously they buy. In January,
they buy the same offer. Here we go. When they buy, they start. So they're going through drip in January.
That is totally different then our 1st one So this first group of people, even if they're buying in November,
December, January, February, they're buying at different times, they're all going to have the same product access date.
So here they're going too always stay together. This is going to match. So this, I would say,
is a group experience plus drip content. That's a better representation of this 1st one. This bottom one is an evergreen experience for you because it's open all the time,
plus drip content. So they're very different. Either one works. It just depends on what your business model is,
what you want to do. So let's pop in to my test site. Let me show you what this looks like.
Kajabi Walkthrough Discussion
So underneath your products, you're gonna open up your offer. You will have already set your product so that your drip dates.
The content is coming out the way that you want it to. Then underneath the offer screen and we'll just open up one of the offers I happen have done so.
You would open up your offer if you're gonna go with the group experience plus drip content, meaning you have to keep everybody together.
That is a pivotal part of what it is that you've designed and are selling. Then you can use or take this off from a different example.
This product access. So right here I can click begin access at a specific date. In our example,
we used March 1st right there and then I'll hit save. So whenever someone's buying this offer November, December,
January, February whenever I put it up, nobody gets the product until that March 1st date wants that March 1st date hits.
Then it will drip and they will stay together if I'm doing the Evergreen experience plus drip content and I'm pre-selling.
So I want a pre sell my course. I can do that. I can use the product access date so that I'm pre selling it,
but I know I won't have it done until March 1st, but once March 1st hits, then it's no,
I'm never going to touch that date again. So anybody that bought July, August September, they're all going to go through that.
So if you are wanting group experience, meaning they have to stay together, you would do different offers with different product access states.
That is the simplest way to do it. So I hope that gives you a little bit of insight on how Evergreen works with drip content.
And again, it's just one of those terms that if you ask Kajabians what is evergreen mean?
You'll get slight variations with a few big common denominators. Have a great day and I will talk to you soon.