With the many tools available to purchase to start, run, and grow your business, you need more than a superficial review to make an informed decision.
For those of you wanting the -
Short answer - Look at the math and Kajabi is the clear winner and then add in the customer experience they provide for your customers, not to mention your own experience with the customer service + experience we receive as Kajabians - I challenge you to find a better tool + value. Double your 14-day free trial to 28 days now and have my experience at your fingertips.
Use this checklist for yourself as you are comparing different products and services.
You need a professional website that stays up and running and working for you and your customers at all times.
Here are the various components that make up a professional website and serious business.
As we get started, let me address decision fatigue. This is real and shows up for all business owners as we must make the decisions all day regarding our businesses.
My first four years in business (2011-2015) I suffered from decision fatigue because there was always a latest and greatest tool that needed to be evaluated and decided on. When you decide to bring Kajabi onto your team, the decision fatigue is eliminated. You now have access to all that wasted energy and can use it to make purposeful decisions for your business that move the needle in the direction you want.
Also keep in mind that if you do not know how to use each tool you purchase, you are required to either:
With Kajabi + my white-glove service delivered from within PBK, the Preneur Business Klub, it's all included.
A custom domain is how your customers find your business. Nike.com is a custom domain. Kajabi has a seamless straight-forward way to add your custom domain to your site.
After you purchase the domain.com, then you purchase hosting from a website site hosting company like Bluehost.com
What is web hosting? A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted or stored, on special computers called servers.
All websites run on code and there are many different options (similar to foreign languages) on what to use. What is and has been popular for many years is Wordpress.org
What is WordPress.org? aka “the real WordPress”, is the popular website platform that you have heard all the great things about. It is open-source and 100% free for anyone to use. All you need is a domain name and web hosting. This is why it is also referred to as self-hosted WordPress.
Unlike Kajabi which has a stunning theme ideally suited to your business, you need to purchase a theme and install that theme onto your Wordpress.org site.
What is a WordPress theme? In WordPress, a theme is a collection of templates and stylesheets used to define the appearance and display of a WordPress powered website.
I don't know about you but I never thought a hacker would be interested in my website. Boy was I wrong!
Websites are compromised all the time. The majority of website security breaches are not to steal your data or mess with your website layout, but instead attempts to use your server as an email relay for spam, or to set up a temporary web server, normally to serve files of an illegal nature. Other very common ways to abuse compromised machines include using your servers as part of a botnet, or to mine for Bitcoins.
As I was setting up my Wordpress site, I researched and implemented the recommendations for backing up and securing my site. Again more decision fatigue.
My back-up and security plan as a Kajabian - If anything happens to Kajabi, then it's also happening to Brendon Burchard, Chalene Johnson, Frank Kern, James Wedmore, and Amy Porterfield (just a few people who have their courses and memberships on Kajabi) - and I personally know that Brendon is going to call Kenny on his cell phone and get it fixed. So my gods-honest plan should anything happen is to shut down my computer and go to the beach! I don't have to fix my site like I did when I was on my own with Wordpress - I've got an entire industry making sure my site gets fixed. All of my content is kept in a password-protected Dropbox account and external hard drive. Kajabi will fix the platform (if a catastrophe ever happened) and I could easily be back up and running in a day or two.
With a blog come all kinds of trolling robots that leave all kinds of Ray-Ban ads on your site if you don't have a spam filter to catch them. Once caught, then you can go into your admin dashboard and review + delete them.
Get me to the front page of Google!
That's all we want SEO to do.
With your website decisions made, now you need to make the decisions concerning how you
List building is like an old school customer Rolodex, or the enter to win the giveaway at a mall or a grocery store. What you are doing is you're generating leads so that you can grow the relationships. To capture and generate leads you need opt-in forms, landing pages, and the ability to store contact information so you can send out email communications to nurture the relationships with your customers.
You'll also want to make your landing pages + opt-in forms look good and so you'll need to learn how to customize or hire someone to help you. With Kajabi, the themes are solid, stunning, and 100% user-friendly. I am NOT a techy person by nature and Kajabi has over-delivered on its promise that it is easy to design a landing page time and time again.
Unlike Kajabi where all the tools you need are in the same system and do not need to be tied together. With LeadPages (opt-in forms + landing pages) + ConverKit (store contact information, send emails) you need to tie the two systems together.
Tying systems together is a big deal. This caused me days of decision fatigue - what to buy and then how to get them to talk to each other nicely! While it's not always difficult and there is support help. When one system makes an update there is often a trickle-down affect on all the other tools you are using. And often you don't know that one update to a tool or plugin caused another tool or plugin to stop working until you stumble on the mess or worse yet - you have a customer send you a screenshot of the mess.
Generating leads is one part of the business, then you need to take a lead and transform them into a buyer so the integrations continue. Every time you do a different action, you need a different tool, and that tool must be integrated with all the other tools.
This vicious cycle is what I shout from the rooftops because no one told me. Everyone just kept saying how easy starting an online business was. What I know now and want to share with you - to give you the chance to skip over the 4 years of frustration I had is - the tools you use matter and simplify to amplify.
With Kajabi - life becomes simplify to amplify. All the opt-in forms + landing pages + emails + automations + sales pages + thank you pages + product delivery or membership access ... all done. Not a single integration needed.
"Would you like to save 20% off your order?"
We've all seen them and probably added our information into them on more than one occasion - the dreaded pop-up!
Businesses sell products and services.
You must have a way to collect payment on your website and there are specific banking laws that are involved so you'll need to have valid payment gateways and use services like PayPal or Stripe.
Selling online courses is your way to grab a part of the $325 billion industry
As more and more businesses move into the eLearning arena, customer experience is paramount to success. Kajabi provides the dreamiest learning experience you can imagine and your customers will notice!
With stunning product templates available to fit your needs, you can
Not a single piece of digital duct tape is needed to deliver your online course. With Kajabi it's all in one place. No plugging in this piece to that piece. Kajabi is solely focused on your success and they know that your customers' experience generates the momentum for that success.
Designing an online course is full of decisions.
Kajabi eliminates decision fatigue because you've made your decision. You've chosen the platform, the payment processor, everything - and now you make decisions surrounding what your customer experience is.
With Kajabi you have the opportunity to make better decisions in the areas that count because you aren't worn out or overwhelmed trying to just figure out which tools to buy.
How many recurring bills do you have?
I have lots.
There are solid reasons why creating a recurring income stream makes solid business sense.
When it's time to move from one house to another - what do we all typically do?
Call in our best friends to help.
Thankfully we can do that same action when it comes to our businesses.
What is affiliate marketing? Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
We've all probably taken a quiz or two and enjoyed the experience. Or read Ask by Ryan Levesque and implemented an idea or two. With providing online courses, memberships, and customer segmentation - quizzes and surveys are a helpful tool.
You might be most familiar with a hosted webinar and have probably even attended a few of them yourself.
Events are so flexible in terms of how you can use them. The feature that we all love about a scheduled event is the email notifications before, at, and after the event.
Automation is your friend.
Automation allows you to achieve time and financial freedom in your business and if you're at all like me - that is 100% what you are after.
You will run into hidden costs.
I can't tell you what they will be.
But I haven't had to fix anything on my site or business since November 2015 when I moved my entire business into Kajabi. I knew they were the best team investment I could make and they have surpassed my expectations at every single interaction.
I trust the humans behind this company. I know them personally and I recommend them with 100% of all that I have.
Deciding to run a business isn't easy but there are easy decisions to make.
Give Kajabi a chance. See for yourself why there are thousands of raving fans and why you won't see us posting about tech headaches or malfunctioning software.
You have nothing to lose and everything to gain!
All our best, ALL ACCESS PASS to videos, guides, checklists, downloads - intentionally designed to make your life & business easier today!
One-stop, ALL ACCESS to our best videos, guides, checklists, downloads - intentionally designed to make your life easier!