Kajabi Design Your Membership Experience

Step 1: What is your NP2NYC?

• It is essential to know exactly the role that your membership fits in your NP2NYC. 
• What is your North Pole or read magnet?
• What is your Lead Magnet?
• What is your Intro Offer?
• What is your NYC Offer? 
• The membership can fit either as an Intro Offer or a NYC Offer. 

Step 2: Are you doing a product-based or offer-based membership? 

• Here are more in-depth videos on product-based v. offer-based available here. 
• Choose which model serves you best right now. 

Step 3: Write out your timeline. 

• I highly recommend reading the book Never Lose A Customer Again by Joey Coleman. It walks through 8 specific phases of the customer experience and gives you the opportunity to identify exactly what you want to have happen at each point during your membership experience. 
• Add in all specific dates.
• Add in all the events that you want to have happen. 

Step 4: What is your "membership business" aka your coffee shop going to look like? 

• Exactly like any business getting ready to open they have to make the decisions about - 
• What is the building going to look like?
• What are the furnishings?
• What is available to use?
• What is available for purchase? 
• Your membership is your "coffee shop" and you need to pay attention to the details that make your experience unique. 

Step 5: Now you start building in Kajabi. 

• With the planning ready, you are ready to go into Kajabi and start building the pieces. 
• Pages: sales and thank you pages
• Offers
• Products
• Email sequences
• Events
• Automations

Questions?

Your membership is unique and as you have specific questions, please ask any time.