Hello and welcome!

It's Tamsen Horton from PBK the gathering place for preneurs worldwide. Those of us unlocking our superpowers and living our vacationing life using Kajabi. Lives and businesses we don't need to escape from. Giving us health, wealth, and family freedom.

And this is your PBK power-up!

I'm often asked what I think about offering lifetime access to programs and courses.

My answer is always - define what you mean by lifetime access.

You see "lifetime access" is a function of marketing. You are using it to communicate that when your customer buys that you are going to give them access forever and ever and ever to the content.

But that marketing feature has HUGE legal impact. You'll often hear me say, every business decision has a legal impact.

And deciding to offer "lifetime access" is a business decision and you want the legal impact to stay positive.

But getting legal and marketing to get along is really quite easy as long as you don't skip these steps.

1. Create purchase terms.

You need to have written purchase terms for anything that you are providing for free and or purchase.

These purchase terms cover not just your payment, refund, and intellectual property but also define what lifetime access is for your Kajabi programs, products, and or courses. 

2. Define lifetime access.

• Do you mean your lifetime?
• If you die, will your estate be obligated to continue to run your business on Kajabi?
• Your Buyer's lifetime? Can they transfer this digital asset to someone else?
• The lifetime of Kajabi?

3. Add the Purchase Terms to your offer checkout page

• Add the purchase terms to the offer checkout page and make sure to click custom terms.
• Click here to access the offer checkout checklist to help you with this. 

That's it for today's PBK power-up. If you aren't yet a member of my free online community head click Unlock Your Superpowers to gain free and immediate access to the PBK Visitors' Lounge. An experience that dives into various aspects of being a preneur who is crazy smart and choosing to build your health, wealth, and family freedom with Kajabi.

Have a great day and I'll see you tomorrow with a brand-new PBK Power-up!