PB&J Life Design™
Living deeply fulfilled by all you do happens effortlessly when you know who you want to be, what you want to do, and what you want to have.
PB&J Life Design is a self-paced course that walks you through the intentional work of designing the life you actually want — before, alongside, or underneath the business you're building.
Why this exists
The business works best when you know what you're building it for.
Most of us built the business before we asked the deeper questions. What does the ideal life actually look like? What does freedom mean to me specifically — not to the person running the ads about it? What do I want to be doing on a Monday? On a random Tuesday?
PB&J Life Design gives you the structured space to answer those questions — and the tools to move from vague inspiration to concrete clarity. It's not a vision board. It's not a manifesto. It's a real process for real answers.
The PB&J framework
P — Peanut Butter. Who you want to be. Your jelly beans, your rear view mirror, your Be.Do.Have.
J — Jam. What you want to do. Your word doodle journey. Finding and defining your joy.
B — Buyers. Who you serve. Your buyer profile, your buyer narrative, the relationship you want to build.
Everything in your business flows from what you discover in this sequence.
What's inside
Five modules. 14 lessons. Video for every step.
Work through the full course in order or start wherever you are.
Introduction
Welcome + Essential Tools
Get oriented and set up with the tools that make the process work.
Peanut Butter
Who You Want to Be
Your Life in Jelly Beans · Your Rear View Mirror · Be.Do.Have. · Your Ideal Day
Jam
What You Want to Do
Word Doodle Journey · How to Find Your JOY · Turning Your Joy Into a PBJ You Can Sell
Your Buyers
Who You Serve
Identifying Your Buyer · Creating Your Buyer Profile · Buyer Relationship Building · Your Buyer Narrative
Included
The PB&J Life Design Workbook
Every exercise, every prompt, every worksheet — included in a beautifully designed workbook you keep forever. This is a pen-to-paper process. The workbook is how you make it yours.
"Fluffy bunny language is well and good, but so is concrete, steel, and other structural features." — Tamsen
Workbook includes
- Be.Do.Have. framework with goal exploration prompts
- Crush the Limiting Beliefs exercise
- Ideal Day design worksheet (Monday, Wednesday, Saturday)
- Word Doodle Journey — all 6 steps including Step 5.5 Vortex
- Aha! Fireworks capture pages
- Buyer Profile builder
Is this for you?
This is for you if...
- You're building a business and want to make sure the life underneath it is actually what you want
- You've heard Tamsen talk about the Vacationing Life — living deeply fulfilled by all that you do — and want to do the foundational work
- You've done NP2NYC and want the layer that makes the runway mean something
- You're staring at your offers and not sure why none of them feel quite right
- You've never stopped to ask what your ideal Monday actually looks like — and you're ready to
- The word joy sounds good but you genuinely don't know what it means for you specifically
Already a PBK member? PB&J Life Design is in your member library. Access it here →
Get started
PB&J Life Design™
You're in the designer's seat.
In the end we only regret the chances we didn't take. There is no rush — but there's also no better time than now to get clear on the life you actually want to design.
