Kajabi and the GDPR
Hello and welcome!
It's Tamsen Horton from PBK the gathering place for preneurs worldwide. Those of us unlocking our superpowers and living our vacationing life using Kajabi. Lives and businesses we don't need to escape from. Giving us health, wealth, and family freedom.
And this is your PBK power-up for Wednesday, June 12, 2019.
Yesterday brought up a great question as we discussed going all in with Kajabi email -
What do I need to do with my Kajabi email and the GDPR?
First off - you might be wondering what is the GDPR?
GDPR stands for General Data Protection Regulation and applies to data. As with anything legal, there are definitions for everything so I'm going to simplify this big time for you and just know that if you collect personally identifiable information online and store it - the GDPR applies to you.
Back in May 2018 when the law went into enforcement - it had passed back in 2016 in the European Union - the online community kinda went into a mild case of pandemonium.
If you were there - you know exactly what I mean!
1. Kajabi handles all the data storage.
You don't need to stress about the compliance or safety of the data that is going into your Kajabi site. Kajabi takes their side of GDPR responsibility seriously and makes sure that the data is in compliance.
2. Don't lie.
Honestly, this is the easiest way to stay GDPR compliant. Don't lie. Don't tell people that they are signing up for one thing and then send them 100 things that they didn't sign up for. Deceptive marketing practices are one aspect of data violations that the GDPR does hope to curtail.
3. Include the unsubscribe link.
Again no worries here because you can't undo this if you are using Kajabi email.
And display this easily in your footer on your site, opt-in pages, and sales pages. With GDPR it's all about data transparency when it comes to telling people what we are collecting, what we are doing with it, and how they can request to know what we are collecting. For the vast majority of us - it's a name and email that the person knowingly and willingly provided.
That's it for today's PBK power-up. If you aren't yet a member of my free online community click Unlock Your Superpowers to gain free and immediate access to the PBK Visitors' Lounge. An experience that dives into various aspects of being a preneur who is crazy smart and choosing to build your health, wealth, and family freedom with Kajabi.
Have a great day and I'll see you tomorrow with a brand-new PBK Power-up!
Links for additional information about Kajabi and the GDPR
PBK, GDPR Solution Package - the complete solution to help you customize the pieces you need for GDPR Compliance.