How to use rock, paper, scissors to decide which Kajabi product to make.
How do I figure out what product to make in Kajabi?
Now, we've talked about this a couple of times, but I wanted to share with you what I did with her play rock, paper, scissors.
If you have gone through NP2NYC™ Method and you know what you want to sell, but you're still struggling with, oh, but I could do this and I could do this and I just, I just don't know.
I totally get it. We try. We're creatives. We struggle with this.
If everything is equal and you can't decide which product wins first place.
You play rock, paper, scissors.
Let's say that we have four choices. They're tied for first place, but we know if we try to build all four, they're not going to work. You have to be focused. You have to build one product at a time because by the time you do that one product and you do the email sequences and the automations and the offers and the upsells and the order bumps and the marketing and everything that goes into it, it's a whole lot more than one product. So that's why we have to focus in and figure out what is it that needs my attention right now.
Start with two products.
Take product one and product two, play rock, paper, scissors. Who wins between those two products? So let's say that product two is the winner of that round.
Awesome product one is now benched until you come back to build your next product. Once the winner of this rock paper, scissors game is meeting its metrics.
So between product two and product three, who wins at rock, paper, scissors? Number two is our winner. Put number 3 on the bench with number 1.
So now we're down to product two and product for our final game of rock, paper, scissors. And what do you know product four wins? She threw rock over scissors. So number two is now the bench with one and three. That's how you do it.
You have to have a way to pick a winner.
If nothing else is working - if your different evaluations have not found a clear winner, then rock, paper, scissors works because you are comparing only two choices at a time.
And if that choice wins as you move through the other options, you end up with your ultimate winners.
Make your ONE product - product 4 in this case.
Take the winner, product 4 in this case, and make it. Make all the parts that go with the product:
Sell that product until you meet your metric!
- How many do you need to sell?
- How many dollars need to be made?
- Decide your metric and don't stop selling until you meet the metric.