Ask Me Anything: blog, email marketing, automation, & licensed content
🎉 This video is part of PBK's special bi-annual pop-up group that we run in April and September each year exclusively for Kajabians who want personalized attention as they are working on their businesses using Kajabi. As you can see this is a personalized experience as I listen to their questions and then walk them through a variety of business, legal, and Kajabi guidance to help them find the solution ideally suited for them. 👉🏻 To be a part of these experiences, you simply register for the monthly virtual meet-ups and I'll keep you informed of when these calls are available.
How to Customize Your Kajabi Blog
- 0:00:: How to organize your blog posts? Go to Website >> Blog >> + New Blog Post and then under Organization, you type in the tags that you want to use.
- Tags = Categories that are displayed by Kajabi and are used to make navigation easy for your readers.
- 5:28:: How to design the look of your Kajabi blog. Keep in mind that the design choices available to you for your blog are determined by the active theme on your Kajabi site (even if you are not using the site).
- 14:00:: To remove dates from displaying on your blog, you go into Website >> Design >> Blog and then make sure that you have unchecked the boxes that say "display date"
- 17:00:: If you want to use the Blog Tag feature to provide organization, you can use the URL that displays when you click on an individual tag and place that anywhere a CTA is available. You can always use custom coding to achieve what you want if your Kajabi plan has the ability to edit the code.
The Essential Pages, Email Sequences, and Offers for Selling an Intro Offer
- 19:00:: What are the bare minimum requirements I need to set up my NP2NYC?
- I'm going through this answer only through the Intro Offer in order to keep it simple and this is what you need to create a strong converting experience from optin to buying your first offer.
- All of these terms are defined in the GLOSSARY. While I may call them a slightly different term, the function of each is common for online businesses.
- OPTIN LM PAGE
- THANK YOU OPTIN LM PAGE
- ES WELCOME LM
- SALES INTRO PAGE >> CTA directs to the INTRO OFFER CHECKOUT
- INTRO OFFER CHECKOUT
- ES SALES INTRO OFFER
- ES BUYER INTRO OFFER
- THANK YOU INTRO OFFER
How do I trigger two different sales funnels?
- 32:00:: Emily's lead magnet = optin for her newsletter
- Within the newsletter she includes the URL for both SALES COURSE A and SALES COURSE B with the addition of Kajabi Automations that "When email link is clicked, then subscribe to email sequence" and she chooses the specific email sequence based on either COURSE A or COURSE B.
What is the best way to use email sequences and automations when the CTA after the optin is to make a phone call?
- 52:00:: What is the best way to set up email sequences and automations when I want people to receive a series of information after opting in but my CTA is make a phone call (to Anita's law firm in this example).
- Set up a timeline for your email sequence.
- Based on the timeline you can use TAGS and Automations to create highly targeted audiences that you can then use in a variety of ways. One way is sending an email broadcast to only the group of people that have opened a specific email in the sequence.
How are you live streaming from Zoom to YouTube?
- 1:13:00:: Make the Zoom setting permissions from your Zoom dashboard.
How difficult is it to set up a quiz like Coach Jennie's with Kajabi's Assessments?
- 1:16:00:: If you'd like to see Coach Jennie's quiz, I highly recommend taking a look.
- For this effect, I recommend using Interact quiz platform. I also use Interact for some of my quizzes where the results are complex based on answers.
Feedback on logo design?
- 1:22:00:: What is the purpose of the graphic?
- Anytime you are designing a logo and or naming your business, brand, courses, or membership, please ALWAYS MAKE SURE you are aware of the trademark infringement issues that you may trigger.
How do I use licensed content in my own offers?
- 1:30:00:: Fedaa is using licensed content within her business and you'll hear how we started this discussion with her and then continued on our next call.
- The licensing agreement that you sign is what determines and drives the decisions that you can make.
- If licensing is a topic that is interesting to you, then I encourage you to access the FREE Kajabi Resource Library where I have a whole workshop on the different licensing models available.