Learn How to Brand Like a Lawyer

Every business decision, especially those tied to your brand, have a legal impact. I want to help you protect what you are building so that legal doesn't eat your creativity alive.


I can help you keep your brand safe.



When you are building a business around a brand there are four simple things you need to know: silence, search, secure, and share.


You want to shout your brilliant idea from the roof tops but when you do that you run the risk of having someone take the idea, buy the domains, and then what???


Yes, you have a great idea for your brand but did someone else already have that same great idea and legally register it? Or are you going to run into massive obstacles trying to protect it yourself?


Do you need legal protection for the brand you're building? Not all brands do but all brands and businesses need to know what brand identifiers need protection and which don't.


Once you've completed the first three steps of S4 Branding, then you know that as you tell the world about what you are doing that you have your idea, the brand, and the business on solid footing.

Provides peace of mind.

I never thought law could be so easy to understand and implement, but Tamsen has a way of breaking down branding and trademarks - making it simple. This is a must for any online business owner. I didn’t have a single hesitation about this workshop and since attending, I have more confidence and excitement in my products images, and overall branding.

What I liked best about S4 Branding was the Q&A and live feedback. An additional benefit I saw and felt after attending the workshop is that I worry less about legal stuff and have more joy in my business.

I definitely recommend this to fellow solopreneurs who struggle with knowing names are legally sound and what just sounds good. The most important thing you need to know about Tamsen’s branding workshop is that it’s not scary, boring, or complicated. It provides peace of mind when you follow these steps before launching your genius out into the world.

Jenn Vazquez | purplepenguinfitness.com

Exactly What You Need

S4 Branding™ includes three full-length, complete trainings so you not only know how to brand like a lawyer but also how to file an official trademark application, and how to navigate a denial or rejection of your application.

Brand Like a Lawyer

The complete S4 Branding Method to get you from idea to releasing a brand that isn't committing infringement and is totally protected in the way in it needs to be.

Taming Trademarks™

You're entering a brand jungle the minute you decide to start building a business around a brand identifier and you need to know when you need a trademark, if you do, and how to get it registered.

But, I'm Unique!

If you didn't make up your name or do what Apple did in taking a word and using it in a different way - then you need to know how to overcome a merely descriptive denial on your application - and even better to know how to preemptively avoid it!

Topics You Need for Your Branding

I've carefully organized the focused topics you need to know about as you are building a business around a brand. Each lesson is focused and gives you step-by-step instructions on what to do, when it needs to be done, and how to get it done.

Huge Awakening!

Tamsen is the lawyer you need to button up your biz. I recommend this workshop to any solopreneur with a brand that matters to them. What I liked best about the workshop was its interactivity. Having Q&A as we went along helped me understand the material better. Since attending the workshop, I had a huge awakening of the importance of getting on top of this. Tamsen’s workshops are awesome! Love the whiteboard method of teaching and the workbook. Very polished! Jennie Mustafa-Julock, coachjennie.com


Wouldn't change a thing!

I think anyone in business would benefit from this workshop. It was very helpful and eased some concerns I had. I now know when I should be concerned about starting the trademark process, and until then it’s not a worry. I also know not to go asking for public opinions about names I like for my business. The most important thing you need to know about this workshop is that you don’t need to be a lawyer or speak legal to attend and you can attend regardless of what stage your business is at. And I wouldn’t change a thing - it was all awesome!

Michelle Cornish, michellecornish.com