What is the product or service that you want to sell first? 

Or asked another way, where is the next $20,000 in your business going to come from?

What are the links to your (1) thank you page for your NYC offer checkout page; (2) your offer checkout page for your NYC offer; and (3) your sales page for your NYC offer?

If your pages aren't done, then leave blank. 

What is the product or service that you need to offer for sale to help increase the amount of sales for your NYC sale? 

Synonyms: intro product, paid trial, tripwire

What are the links for your ... (1) thank you page for the intro product offer checkout page; (2) the offer checkout page for your intro offer; (3) the sales page for your intro offer?

If these pages are not done, then leave blank. 

What is the best sample experience you can provide to a new subscriber that gives you the opportunity to show off for your new subscriber? 

Synonyms: lead magnet, ethical bribe

Examples: templates, audio, video, live webinar, recorded webinar, quiz with results, discovery call, free product, etc.

What are the links for ... (1) the thank you page following the opt in for your lead magnet; (2) the standalone or pipeline page for the opt in to your lead magnet?

If these pages aren't done, then leave blank. 

What are the best ways that you can connect with people that have no idea who you are? What way of connection is easiest for you? Writing, video, audio, .... 

Synonyms: read magnets

Examples: blog, vlog, YouTube channel, Alexa Flash Briefings, quiz

What is the specific dollar amount you need to make on the sale of your NYC product/service each month?

Ranges are nice but not helpful. The bills in your life are specific, use that same detail in answering this question. "I need to make $5,000 each month from the sale of my ceramic coffee mug."

What is the price of your product or service ("NYC")?
If you don't have a price yet, how many humans (pick a finite number) can you accommodate selling to? "Unlimited" is not an answer. If you say "unlimited" or "I don't know" then just choose a finite price.

Time for math - 
1. How much MUST you make from the sale of your NYC each month - $5,000
2. Price of your product - $100
3. Divide (1) by (2) = # of sales you MUST make
4. 20 people will see your read magnet (North Pole)
5. 10/20 will enter their name and email into your lead magnet.
6. 5/20 will buy your Intro product/service (if you have one)
7. 2/20 will buy your NYC. 
8. Now you take your (3) which is how many individual sales need to happen and apply the fact that 2/20 will buy NYC. 
9. How many people need to:
(a) See your read magnets
(b) Opt in for your lead magnet
(c) Purchase your intro product (if you have one)

What email would you like your results sent to?